Here’s the latest brewing in ethical fashion...
When our cloth is dyed naturally using plants, no heavy metals are used as other natural fixing agents are employed and the water can be directly used to irrigate the crops without the need for any treatment. I knew that it was possible to purchase Fair-trade cotton in India. I also found that only in India could I find “natural dyeing” on a commercial scale. The cotton is grown in Madhya Pradesh (Mahima Organics) and it is dyed in Ahmedabad,” says Susan.
Varun Gupta was one of the six Indian designers who collaborated with six British designers for Shared Talent India, funded by The Centre for Sustainable Fashion, DEFRA, and their designs showcasing sustainable Indian textiles were shown at the Monsoon stand at Estethica at the London Fashion Week held last month. Says Varun, “We invited a lot of suppliers from India including Aura Herbal Textiles, which is into herbal dyeing. Then there was Pushpanjali, a fair-trade company which is into fair trade-cottons, jerseys, khadi etc. We also had Zameen, which is into organic cotton.
We’re promoting handloom and peace silk.”
Whether the interest in sustainable fashion is only a passing fad, or a precursor to the way forward, the innovations in ethical fashion definitely make for many an interesting coffee or tea time conversation!
When our cloth is dyed naturally using plants, no heavy metals are used as other natural fixing agents are employed and the water can be directly used to irrigate the crops without the need for any treatment. I knew that it was possible to purchase Fair-trade cotton in India. I also found that only in India could I find “natural dyeing” on a commercial scale. The cotton is grown in Madhya Pradesh (Mahima Organics) and it is dyed in Ahmedabad,” says Susan.
Varun Gupta was one of the six Indian designers who collaborated with six British designers for Shared Talent India, funded by The Centre for Sustainable Fashion, DEFRA, and their designs showcasing sustainable Indian textiles were shown at the Monsoon stand at Estethica at the London Fashion Week held last month. Says Varun, “We invited a lot of suppliers from India including Aura Herbal Textiles, which is into herbal dyeing. Then there was Pushpanjali, a fair-trade company which is into fair trade-cottons, jerseys, khadi etc. We also had Zameen, which is into organic cotton.
We’re promoting handloom and peace silk.”
Whether the interest in sustainable fashion is only a passing fad, or a precursor to the way forward, the innovations in ethical fashion definitely make for many an interesting coffee or tea time conversation!
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles. An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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